p54

Performance 54

We created branded, event and social content that elevated P54’s clients and sponsors, collaborating with leading golf brands and elite athletes.

Sport & Events

Broadcast, Youtube & Instagram

10m

Over 10 million social views on our content across numerous platforms

24+

We travelled around the world, producing content in over 24 different countries

400+

‍Over a number of years we produced over 400 videos which were seen by millions of people.

Partnership

Our partnership with Performance 54 showcased a dynamic collaboration, where we brought our video production expertise to life across a diverse range of prestigious events and brands.
Working on projects for FootJoy, Aramco Team Series, LIV Golf, Golf England, and Saudi International.

Aramco Team Series

Optrix were the video supplier across a series of global women’s golf events. For 5 events a year, we sent a crew of five around the world, to produce fast turnaround, high quality social content.

Content included golf challenges, player bios, activations, sponsor content and highlights. Over the years, we filmed dune buggies, FPV drones, stunts in planes and on water, impossible challenges in the desert and lakes, pranks and everything in between.

Our team worked on the creative for each event, planning each of the videos from a content and logistical point of view.

We also used our battle tested production knowledge to achieve maximum budget efficiency - getting the highest quality and maximum number of outputs done onsite at every event.

Saudi International

Producing video content for the Saudi International was an incredible opportunity to showcase a world-class golf tournament through dynamic storytelling and innovative production techniques. From high-energy stunts and cinematic highlights to behind-the-scenes insights with top players like Dustin Johnson and Phil Mickelson, our team captured the drama, precision, and excitement of the event.

We created content that resonated with a global audience. Collaborating with organisers and sponsors, we delivered high-impact videos across numerous platforms, generating buzz and positioning the Saudi International as a premier global sporting event. These projects exemplified our ability to combine creativity, technical skill, and logistical excellence on a grand stage.

LIV Golf

We were the creative force behind all video content for the first-ever LIV Golf event.
We delivered dynamic behind the scenes visuals that captured the energy, innovation, and spirit of this groundbreaking tournament.
Our work not only set the stage for an exciting new chapter in golf but also demonstrated our commitment to producing world-class content that leaves a lasting impression.

Children with Cancer UK

175

We created over 175 videos in 2024

million

‍Over 1M social views on content for Children with Cancer UK

Press

Content produced in 2024 was picked up and repurposed by National Press.

Our Partnership
‍
Children with Cancer UK is a leading charity in the UK dedicated to raising funds for research, supporting families, and improving the treatment and care of children with cancer.

Its mission is to ensure every child diagnosed with cancer has the best chance of survival and quality of life.

We have partnered with Children with Cancer UK for over 10 years and have worked across internal, web, social and broadcast content during that time.

Real Stories

A series of 12 films in 2024. Each episode features a raw interview with someone affected by childhood cancer - these films are about providing support to others in a similar situation and raising awareness. Each episode was filmed over one day with a crew of two. The below video was the final one, a summary of the series.

Brand Awareness

A series of three brand awareness videos, made for CwCUK’s social channels. Each one was based on one of their three pillars, Research, Supporting Families and Fundraising. We wrote the scripts, selected the footage and used their brand assets to create these short videos.

The Choir Teaser

The CwCUK choir performs at the annual gala ball, in front of hundreds of guests. It’s a special occasion and our teaser plays before they come on stage, to get everyone’s attention and build the emotion. We had 2 hours to film this rehearsal and capture the interviews - we had a crew of four, a director and three camera operators.

Next project

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Revolve Labs

Revolve Labs are leaders in immersive educational experiences. Optrix partners with Revolve Labs across their educational video courses and event content.